Paul Rand on Design and Art

Here is a very nicely done video encapsulating Paul Rand’s views on art on design. I don’t necessarily agree with his linking the two so tightly. Aesthetics is important to both, obviously, and he is a master of aesthetics, but they are not the same.

I tend to differentiate design and art by their intent. Design is done in service to others to create a more desirable world or future. Art, on the other hand, is more about personal, emotional expression and capturing subjective perspectives of the world.

Regardless of how you may think of the two, enjoy the video.

[ Found via Monoscope ]