Design Observer has a post up right now reviewing two new books, Obsessive Branding Disorder by Lucas Conley and The Substance of Style by Virginia Postrel. It has caused quite a good discussion. Here’s my take on brands and design:
Having a strong brand is a wonderful goal, and a good way to build a strong brand is by having a design that customers desire and trust. Design should not be subservient to the brand. Instead design helps build the brand by providing meaningful products. Having a trustworthy business in general – not just good PR – also helps. The problem isn’t branding as such, it’s the false messages that motivate people to support lower-quality products.
Join the fun at the original post: Design Observer – Obsessive Branding Disorder.
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