Design Observer has a post up right now reviewing two new books, Obsessive Branding Disorder by Lucas Conley and The Substance of Style by Virginia Postrel. It has caused quite a good discussion. Here’s my take on brands and design:
Having a strong brand is a wonderful goal, and a good way to build a strong brand is by having a design that customers desire and trust. Design should not be subservient to the brand. Instead design helps build the brand by providing meaningful products. Having a trustworthy business in general – not just good PR – also helps. The problem isn’t branding as such, it’s the false messages that motivate people to support lower-quality products.
Join the fun at the original post: Design Observer – Obsessive Branding Disorder.
I definitely fall to the more casual side of the casual gaming demographic, which is to say I have a Wii but I rarely play it. With that said, I really like this gaming chair by Gamerox
. The best designs are always those that address a complex latent need in such a simple way. I believe this chair does just that by promoting more movement while playing video games, not just for health reasons but also to make the games more enjoyable. It’s not going to solve all of the problems associated with gaming, but it certainly makes video gaming a more optimal experience.
[ via LikeCOOL ]
With an astounding 90% accuracy rate – 96% for 2008(!) – Mark Anderson is the preeminent prediction guru for business and technology. Here’s some of the highlights from his 10 Predictions for 2009:
1.) It will be a big year for applications that can play on big screens. We’ve already got our plasma TVs, he said. In 2009, we’ll spend more on ways to use them – video games, movies, etc. “It will all be about what you can do for $100 to add value.”
5.) This will also be the year that wall computing gets traction. Think of the wall computers that CNN’s John King used during the election. They will soon find their way into corporate conference rooms, fundamentally changing the way we collaborate at work.
8.) Not to be left behind, the less developed world will finally see widespread availability of broadband. “Villages in Africa and elsewhere will get broadband and telephony at the same time,” he said.
It makes me sad to see there’s not more green-tech on here, but I guess that segment is still a little immature for this level of foreseeing.
Typography is not a great strength of mine. Generally, I just follow the rule of doing as little to the text as it possible, while still being able to discriminate one section from another. That means not making something both bold and a larger size – at least not without looking at them individually first – and certainly not changing the font unless it’s absolutely called for – usually for branding purposes. So for someone like me, it’s very sad to see an article called Web Design is 95% Typography.
Basically, the argument is that information/web design is typography. Here’s a nice quote from Swiss typography Emil Ruder, and the post:
It is the typographer’s task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.
Likewise, the post also references the notion of “text as user interface“, arguing that with the introduction of hypertext, it is now more tactile and should be treated as such. Basically this post is a nice reiteration of what we all knew and feared, that we need to improve our typography – plus a lot of great links towards the bottom. Also, check out the follow up article, Reactions to 95% Typography, if you still don’t believe me or him.
[ via Monoscope ]
From More Soon, here are three people trapped in infinite politeness. This really has nothing to do with any projects or interests I have, but I thought it was creepy enough to share in any case.
[ via Kitsune Noir ]
The Garden of Eden is an interesting project that uses lettuce planted in air-tight capsules with the pollution levels of the G8 capitals simulated inside. It think it’s an interesting attempt on data visualization in that it uses the Internet to gather the data and reflect it with the lettuce in a literally organic way.
[ via VVork ]