Typography is not a great strength of mine. Generally, I just follow the rule of doing as little to the text as it possible, while still being able to discriminate one section from another. That means not making something both bold and a larger size – at least not without looking at them individually first – and certainly not changing the font unless it’s absolutely called for – usually for branding purposes. So for someone like me, it’s very sad to see an article called Web Design is 95% Typography.
Basically, the argument is that information/web design is typography. Here’s a nice quote from Swiss typography Emil Ruder, and the post:
It is the typographer’s task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.
Likewise, the post also references the notion of “text as user interface“, arguing that with the introduction of hypertext, it is now more tactile and should be treated as such. Basically this post is a nice reiteration of what we all knew and feared, that we need to improve our typography – plus a lot of great links towards the bottom. Also, check out the follow up article, Reactions to 95% Typography, if you still don’t believe me or him.
[ via Monoscope ]